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About Aubade

A pioneering brand
A French symbol of elegance and refinement, Aubade has always looked for new technical innovations, discoveries, daring and metamorphosis.
An expertise and corset-making tradition that have largely contributed to the change in women’s outlook on their femininity.
A seductive brand
Aubade is a top-of-the-range lingerie brand, an ode to femininity and its power of seduction.
Inspired by courteous love, the choice of the name Aubade in itself brings to mind the game of seduction.
An extremely innovative approach in the 1960s initiated a mini-revolution at a time when lingerie was seen as a functional product first and foremost.
Aubade was the first brand to look at lingerie as a product for one’s pleasure and that of others, the secret and refined accomplice of eternal femininity.
Innovative communication
Aubade communication has accompanied the development of relations between men and women throughout their last fifty years.
The 1990s marked a real turning point with the launch of the ongoing Lessons in Seduction advertising saga. Now mistresses of their seductive power, women have been having fun ever since, teasing men by dealing out suggestive and fun advice!

Aubade, French Art of loving.

The Aubade Philosophy.....Lingerie created by Aubade is the fruit of a delicate alchemy between our demand for quality, a long corset-making experience, constant research into new materials, shapes, colours, an in-depth analysis of fashion trends and our long-standing passion for women and their power of seduction.

There is today a true seduction “à la Aubade”, revolving around the Brand’s very own four strong values: Sensuality, Complicity, Creativity, and Glamour.
Wearing Aubade is equivalent to wearing top-of-the-range, elegant and refined lingerie, enhancing the body for your own pleasure and that of your loved one.

The Aubade woman is at ease with her body, asserts her sensuality, and plays on her natural femininity. She is romantic, provocative, delicate, naughty, gentle, discreet, audacious, and elegant as well as knowing… She is the mistress of her seductive power, wanting to play with and share it with her man, a willing victim to this game full of humour and seduction.

Welcome to the Aubade world, that of the French Art of loving, where men and women rival each other in seduction, humour and complicity.
…Aubade, creator of seduction…

Aubade Expertise.....

Unique Know How
Aubade workshops have great expertise and respect for meticulous craftsmanship, leading to a final product with a unique standard of quality. Each collection requires months of work, analysing future trends, searching for the most beautiful materials (Calais Lace, Swiss embroidery, guipure, satin, silk…), colours and prints, creating first prototypes, carrying out fittings, perfecting products, controlling quality, and implementing manufacturing procedures… Products take 2 full years to be launched, from model sketches to their arrival in the shops! 

The fruit of months of research and study, every product is a unique object, a concentrate of Aubade expertise. No fewer than 15 different materials go into making a bra. From the most visible to the smallest reinforcing tapes, every assembly operation requires the intervention of an expert seamstress.

Thanks to our expertise in lingerie and our great experience, our models satisfy three fundamental requirements: quality, comfort and seduction. A number of discreet details contribute to this: supple and soft materials, delicate and tonic braid, invisible seams, positioned linings, and technical cuts…

In order to offer the same quality of wellbeing and seduction to all types of figures, our lingerie comes in a number of different models and various sizes and cups (from 85A to 100F for bras). Our collections answer each and every desire and expectation.
…Aubade, the master corset-maker…

The Aubade Timeline......A short timeline of landmark moments which have made Aubade the Luxury French Lingerie brand we know and love today!



SALE: Our Sweet Nothings Lingerie Sale is now being updated

Luxury French Lingerie Sale Bargains!

Sale:Aubade 'Coco Blues' 3/4 Cup Bra 34E (French F) R115 and Italian Brief R127 Large Bois de Rose (Gold)

Sale: Aubade 'Bahia' 5014 Half Cup Bra 32DD(French E) and 5022 Brazilian Brief Small Black

Aubade 'Bahia' 5014 Half Cup Bra 32DD(French E) and 5022 Brazilian Brief Small Black
Aubade Sale: Was £144.00...Now £93.00
Aubade Sale: Was £78.00....Now £50.70

 Click here to see Sweet Nothings Sale items

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